Job Title: Social Media & Digital Marketing Manager
Location: Remote / Hybrid (Location Negotiable)
Industry: Real Estate Investment & Development
Employment Type: Full-Time
Experience Level: Mid-Senior (3+ years)
Table of Contents
AFI Corp – Sri Lanka | Company Overview
AFI Corp is a diversified Sri Lankan enterprise committed to innovation, customer-centric excellence, sustainable practices, and strong corporate values. Operating across sectors such as technology, engineering, and consulting, AFI Corp develops solutions that empower clients to excel in both local and international markets.
Innovation is central to its strategy. The company invests in R&D and leverages emerging technologies—such as IoT, automation, and data analytics—to create efficient, future-ready offerings. By nurturing a culture of experimentation and continuous learning, AFI Corp stays ahead of market trends and industry disruption.
Customer focus is embedded in every engagement. AFI Corp tailors its services to meet client goals, ensuring transparent communication, agile delivery, and measurable impact. This dedication to relationships fosters long-term partnerships built on mutual trust and success.
Sustainability is a core commitment. The company integrates eco-conscious operations across facilities and projects, promotes green procurement, and supports social well-being through community development programs. AFI Corp strives to minimize its environmental footprint while generating positive social returns.
Guided by values of integrity, collaboration, excellence, and accountability, AFI Corp cultivates an inclusive workplace. By empowering employees, encouraging ethical conduct, and embracing diversity, the company drives positive change and delivers consistent value to all stakeholders across Sri Lanka and beyond.
Current Job Openings – AFI Corp, Sri Lanka
| Role | Estimated Salary (LKR/month) | Key Responsibilities |
|---|---|---|
| Software Engineer | 180,000 – 240,000 | Design, code, test enterprise-level software solutions |
| Project Manager | 250,000 – 320,000 | Lead projects, align teams, ensure timely delivery |
| Environmental & Sustainability Officer | 200,000 – 260,000 | Develop and implement sustainable operations |
| Sales & Business Development Executive | 150,000 – 200,000 | Prospect clients, manage relationships, drive revenue |
| Technical Support Specialist | 120,000 – 160,000 | Provide system support, troubleshoot technical issues |
Company Overview
We are a dynamic and fast-growing startup in the real estate investment and development space, committed to transforming neighborhoods and enriching communities. Our work spans property renovation, ground-up construction, and long-term value creation, all fueled by a mission rooted in faith, purpose, and excellence. We operate with a vision to positively impact lives through real estate, and we are rapidly expanding our footprint and brand presence across digital platforms.
As we continue to scale, we are seeking a results-driven and creative Social Media & Digital Marketing Manager who is passionate about building brands, telling powerful stories, and engaging diverse audiences—from investors and tenants to buyers and community stakeholders. This is a pivotal role that will influence how our brand is seen, heard, and experienced online.
Position Summary
The Social Media & Digital Marketing Manager will be responsible for designing and executing a comprehensive digital marketing strategy that enhances visibility, drives audience engagement, generates qualified leads, and ultimately supports business growth. This individual will manage multi-channel digital campaigns, create compelling content, and monitor analytics to refine performance.
The ideal candidate has a deep understanding of the digital marketing landscape, is proactive in learning and adapting to new tools and trends, and can balance creative storytelling with strategic performance metrics. This is a high-impact role with room for autonomy, innovation, and growth within a values-based company.
Key Responsibilities
1. Social Media Strategy & Execution
- Develop, implement, and oversee an integrated multi-platform social media strategy in line with company objectives.
- Manage and grow brand presence on platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Maintain a consistent publishing calendar using scheduling tools and automation platforms.
- Actively engage with audiences through direct messages, comments, stories, and community interaction.
- Leverage automation and engagement tools for retargeting, nurturing, and relationship-building initiatives.
- Align social strategy with broader marketing campaigns, project timelines, and organizational goals.
2. Paid Advertising & Lead Generation
- Plan, launch, and optimize paid advertising campaigns using platforms like Meta Ads Manager, Google Ads, and YouTube Ads.
- Collaborate with design and content teams to develop high-performing creative assets for ad campaigns.
- Build and manage lead generation funnels tied to CRM systems (such as Go High Level or equivalent).
- Track and improve campaign performance metrics, including CPC, CTR, conversion rates, CPL, and ROAS.
- Align lead generation goals with internal business capacity and sales team expectations.
3. Content Creation & Brand Storytelling
- Create and curate high-quality multimedia content—images, videos, reels, carousels, infographics, and written content.
- Coordinate with field teams, agents, and contractors to capture real-time visual content from construction sites, property listings, and community events.
- Develop SEO-optimized blog posts, service pages, community profiles, and agent bios for the website.
- Ensure that all digital assets and content reflect consistent branding, voice, and tone.
- Bring the company’s mission and projects to life through compelling storytelling that appeals to both B2B and B2C audiences.
4. Digital Presence & Website Optimization
- Work with web developers to enhance website UX, structure, content layout, and search engine performance.
- Update and maintain landing pages for lead capture, promotions, listings, and project updates.
- Monitor and optimize on-page SEO, improve internal linking, keyword targeting, and page speed performance.
- Utilize Google Analytics and related tools to assess and improve visitor behavior and website efficiency.
5. Analytics & Reporting
- Track and report on KPIs across all digital channels—social media engagement, follower growth, website traffic, lead generation, and conversion rates.
- Deliver detailed monthly reports with actionable insights and data-driven recommendations.
- Continuously refine digital strategy based on campaign performance, market trends, and platform algorithm changes.
- Maintain a test-and-learn approach to optimizing content, campaigns, and engagement tactics.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (preferred).
- A minimum of 3 years of hands-on experience in digital marketing and social media management.
- Previous experience in real estate, construction, or property development is a significant asset.
- Proficiency in digital tools including:
- Social platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube
- Creative tools: Canva, Adobe Creative Suite (Photoshop, Premiere Pro, etc.)
- Advertising platforms: Meta Business Suite, Google Ads, YouTube Studio
- Analytics: Google Analytics, Facebook Insights
- CRM and marketing automation: Go High Level or similar platforms
- Scheduling tools: Hootsuite, Later, Buffer, etc.
- Strong skills in copywriting, content creation, and visual storytelling.
- Excellent organizational and time management skills; ability to manage multiple campaigns and projects simultaneously.
- Demonstrated ability to work independently with minimal supervision while collaborating effectively with cross-functional teams.
- Working knowledge of SEO, PPC, lead generation funnels, and performance marketing tactics.
Why Join Us?
- Purpose-Driven Work: Contribute to a company focused on making a real difference in the lives of people and the quality of neighborhoods.
- Creative Autonomy: Bring your ideas to life in a company that values innovation and encourages experimentation.
- Growth Opportunity: As a fast-growing firm, we offer the chance to shape your role, take on leadership responsibilities, and scale with the company.
- Impact-Oriented Culture: Be part of a team that prioritizes integrity, community, and excellence in everything we do.
- Flexible Work Environment: Work remotely with occasional in-person opportunities, site visits, and collaborative meetings.
Application Process For Digital Marketing
We are currently accepting applications for immediate hire. Interested candidates are encouraged to submit a resume, portfolio (if available), and a brief cover letter highlighting relevant experience and passion for real estate and digital marketing.
Selected applicants may be invited to complete a short creative assignment to demonstrate strategy, content creation, and platform familiarity.
Equal Opportunity
We are an equal opportunity employer and are committed to creating an inclusive environment for all employees and contractors. We encourage applications from candidates of all backgrounds and experiences. Accommodations are available on request throughout the recruitment process in accordance with applicable legislation.
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