Job Title: SEO Specialist
Department: Marketing
Reports To: Head of Marketing
Location: Katunayake, Sri Lanka
Work Schedule: Full-time (Monday to Friday, 08:00 A.M. – 05:00 P.M.)
Table of Contents
Company Overview
At TukTukRental.com, we believe in travel that makes a difference. Since our launch in 2016, we’ve been redefining what it means to explore Asia by connecting adventurous travelers with locally owned tuktuks. Our innovative model ensures that tourism directly supports community livelihoods. Every tuktuk rented helps generate income for local owners and contributes to building a more sustainable travel ecosystem.
Our operations span Sri Lanka and Cambodia, with plans to expand to other regions across Asia. While our roots are in community engagement and responsible travel, our ambitions are global. As a growing travel-tech company, we’re passionate about delivering unforgettable experiences while positively impacting people and places.
Now, we’re on the lookout for an experienced and results-oriented SEO Specialist to elevate our digital footprint, drive traffic, and expand our global reach through strategic search engine optimization.
Here’s an original 200‑word overview for tuktukrental.com (Sri Lanka & Cambodia), plus a table of current job roles with estimated compensation—no links:
tuktukrental.com – Company Overview
tuktukrental.com is a pioneering social‑enterprise based in Sri Lanka (since 2016), now expanding into Cambodia. Specializing in tourist-oriented tuk‑tuk rentals, the company supports local owner-operators by sourcing vehicles from community members and organizing comprehensive services—such as insurance, driving instruction, permits, and 24/7 support. This model has benefitted over 600 families and generated more than USD 1.5 million in income for tuk‑tuk owners up to 2023 (lankabusinessnews.com).
Innovation defines their operations: from enabling tourists to drive tuk‑tuks themselves—with local licences and permits—to offering trip-planning sessions, travel kits, and carbon-offset schemes to ensure a unique and responsible travel experience (tuktukrental.com). The company operates a sizable fleet (600+ tuk‑tuks) with plans to expand to 1,000 by end‑2024, emphasizing eco‑friendly and community-enhancing growth .
Customer focus is essential—guaranteeing safety, convenience, and authenticity through pre-trip briefings, roadside assistance, and cultural insights. Sustainability and ethical principles are woven into the framework: supporting owner livelihoods, maintaining carbon-neutral operations, and registering under the Sri Lanka Tourism Development Authority (lankabusinessnews.com).
Guided by integrity, community empowerment, and transparency, tuktukrental.com is transforming travel by creating immersive experiences that uplift both tourists and local drivers.
Current Job Openings – tuktukrental.com (Sri Lanka & Cambodia)
| Role | Estimated Salary (USD/month) | Key Responsibilities |
|---|---|---|
| Operations Coordinator (SL/Cambodia) | \$800 – \$1,200 | Manage fleet logistics, coordinate rentals, liaise with owners |
| Community Engagement Officer | \$700 – \$1,000 | Recruit tuk‑tuk owners, organize conferences, support driver relations |
| Tour Facilitator / Instructor | \$600 – \$900 | Lead driving briefings, trip-planning sessions, customer support |
| Mechanic / Fleet Technician | \$500 – \$800 | Maintain vehicle health, conduct routine checks, coordinate repairs |
| Sustainability Coordinator | \$700 – \$1,100 | Oversee carbon-offset initiatives, environmental compliance tracking |
Role Summary
As our SEO Specialist, you will play a key role in shaping TukTukRental.com’s online visibility. You’ll be responsible for designing and executing comprehensive SEO strategies that improve organic search rankings, increase qualified traffic, and support lead generation and conversion efforts.
You will combine technical expertise, data-driven analysis, and content optimization to create long-term SEO value. Working closely with the broader marketing and development teams, your role will directly influence how travelers discover and engage with our platform.
This role offers a unique opportunity to blend digital strategy with purpose-driven impact, supporting a company that’s revolutionizing travel through sustainability and community empowerment.
Key Responsibilities
1. SEO Strategy Development and Execution
- Design and implement a holistic SEO strategy that aligns with company goals, marketing campaigns, and content initiatives.
- Continuously optimize the strategy by analyzing industry trends, algorithm changes, and user behavior insights.
- Collaborate with the Head of Marketing and cross-functional teams to prioritize SEO initiatives across departments.
2. Technical SEO Management
- Work with web developers to ensure SEO-friendly site architecture, clean code, fast load times, mobile optimization, and schema markup.
- Monitor and resolve crawl issues, broken links, duplicate content, and indexation problems using tools such as Google Search Console and Screaming Frog.
- Define technical requirements for new SEO features or programmatic improvements and oversee their implementation.
3. On-Page Optimization
- Conduct detailed keyword research to identify high-impact opportunities using tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz.
- Optimize key landing pages, blog articles, and service pages with effective use of meta titles, meta descriptions, headers, internal linking, and keyword placement.
- Regularly audit on-page SEO to ensure consistency with best practices and evolving search engine requirements.
4. Off-Page SEO and Link Building
- Develop and execute off-page SEO strategies including link building campaigns, directory submissions, guest posting, influencer outreach, and digital PR initiatives.
- Identify high-authority backlink opportunities that align with brand reputation and audience relevance.
- Monitor backlink profiles and disavow toxic links where necessary.
5. Content Collaboration
- Collaborate with writers and content creators to ensure SEO principles are embedded in all stages of content production.
- Provide content briefs that align with keyword intent, search volume, and user engagement trends.
- Oversee content optimization for blogs, travel guides, service pages, and visual media to improve organic discoverability.
6. Analytics, Reporting, and Continuous Improvement
- Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and similar platforms.
- Generate monthly SEO reports detailing keyword rankings, traffic metrics, backlink performance, and ROI.
- Present insights and actionable recommendations to the Head of Marketing and leadership team.
7. Staying Ahead of the Curve
- Stay updated with the latest developments in SEO, digital marketing, search engine algorithms, and competitor activity.
- Proactively propose and implement new ideas to keep TukTukRental.com competitive in organic search landscapes.
Candidate Profile
We are seeking a self-motivated, analytical, and detail-oriented individual who is passionate about search engine optimization and the role it plays in business growth. You should be comfortable working in a dynamic environment and contributing ideas that influence both marketing and business strategies.
Required Qualifications and Skills:
- Proven experience as an SEO Specialist or similar digital marketing role, with demonstrable results in organic traffic growth.
- Solid understanding of search engine algorithms and ranking factors.
- Proficiency with key SEO tools including Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.
- Familiarity with website technologies including HTML, CSS, and JavaScript.
- Strong command of on-page and technical SEO best practices.
- Experience in building and managing backlink strategies.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Excellent verbal and written communication skills in English.
- Strong project management abilities and the capacity to handle multiple initiatives concurrently.
Preferred (but not required):
- Experience working in the travel, tourism, or hospitality sectors.
- Understanding of how social media, content marketing, and SEO interact.
- Knowledge of CMS platforms like WordPress and experience with content publishing workflows.
Why Join TukTukRental.com?
1. Purpose-Driven Work:
Your SEO efforts will not just support business metrics—they will contribute to a meaningful mission that promotes sustainable tourism and uplifts local communities.
2. Growth and Development:
You’ll work in a fast-paced environment with plenty of opportunities to expand your skill set, explore creative solutions, and lead new initiatives. We value personal and professional growth as much as we value performance.
3. Dynamic, Supportive Culture:
Our team is collaborative, open-minded, and passionate about making a difference. We celebrate new ideas, value diverse perspectives, and foster a culture where every voice matters.
4. Global Impact with Local Roots:
Though our mission is global, our roots are deeply local. You’ll contribute to a company that bridges cultures and economies, turning every trip into an opportunity for impact.
Application Process
If you’re excited about this opportunity but don’t meet every single requirement, we still encourage you to apply. We believe in diverse teams, and your unique background may bring just what we’re looking for.
To apply, please submit your resume along with a short cover letter explaining why you’re interested in this role and how your experience aligns with our mission and values.
We thank all applicants for their interest. Only shortlisted candidates will be contacted for further steps.
Join Us and Make Every Click Count
At TukTukRental.com, we’re not just looking for employees—we’re looking for passionate contributors to a larger purpose. If you’re ready to use your SEO skills to fuel meaningful travel, empower communities, and build a brand that’s changing how people explore the world, we can’t wait to meet you.
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