Job Title: Product Manager – Post-Paid and Enterprise Business (Media and Content Sector)
Location: [Location to be specified]
Reporting To: Senior Management / Head of Product
Employment Type: Full-time
Table of Contents
Company Overview
Our client is a leading telecommunications and media conglomerate known for its innovation, market leadership, and customer-centric solutions. Operating across multiple segments, the company commands a significant share of the media and content business, particularly in post-paid and enterprise services. As part of their strategic growth plans, the organization is seeking a highly experienced Product Manager to drive revenue optimization, customer retention, and product innovation in their Post-paid and Enterprise business units.
Dialog Axiata PLC – Company Overview
Dialog Axiata PLC, headquartered in Colombo, Sri Lanka, is the nation’s leading telecommunications provider. Established in 1993, the company has evolved into a comprehensive “quad-play” operator, offering mobile, fixed broadband, digital television, and enterprise services. As a subsidiary of Axiata Group Berhad, Dialog is a cornerstone of Sri Lanka’s digital infrastructure, serving over 20 million subscribers .
Innovation is at the heart of Dialog’s operations. The company pioneered 4G LTE services in South Asia and continues to lead in 5G and IoT deployments. Its robust infrastructure includes over 5,400 4G base stations and extensive subsea cable investments, ensuring reliable connectivity across the region .
Customer focus is emphasized through Dialog’s core value of “Service from the Heart,” aiming to exceed customer expectations with a “yes we can” attitude . The company has been recognized as the ‘Telecommunication Brand of the Year’ for a record thirteenth year at the SLIM-KANTAR People’s Awards 2024 .
Sustainability is integral to Dialog’s strategy. The company has been honored at the ACCA Sustainability Reporting Awards 2024 for its commitment to transparency and sustainability . Dialog’s “Philosophy of Inclusion” ensures that digital technology is accessible to all segments of society, including marginalized communities .
Guided by values of integrity, innovation, and inclusivity, Dialog Axiata PLC continues to empower Sri Lanka’s digital future.
Current Job Openings – Dialog Axiata PLC
| Role | Estimated Salary (LKR/month) | Key Responsibilities |
|---|---|---|
| Network Engineer | 150,000 – 200,000 | Design and maintain telecommunications networks |
| Digital Marketing Manager | 180,000 – 250,000 | Develop and execute online marketing strategies |
| Customer Service Executive | 100,000 – 150,000 | Handle customer inquiries and resolve issues |
| IT Security Analyst | 200,000 – 300,000 | Protect company data and IT infrastructure |
| Business Analyst | 160,000 – 220,000 | Analyze business processes and recommend improvements |
Position Summary
The Product Manager – Post-paid and Enterprise Business will be responsible for managing and expanding the company’s revenue streams within the post-paid customer segment, specifically in the media and content business. This role demands a strategic thinker with strong analytical skills and deep market understanding to optimize current revenue channels, innovate future product offerings, and enhance customer loyalty.
The incumbent will lead cross-functional efforts to develop value-added services, manage product life cycles, and sustain the company’s dominant market position. The Product Manager will leverage data-driven insights and competitive analysis to design effective churn mitigation strategies and deliver compelling customer experiences that align with overarching business objectives.
Key Responsibilities
Revenue Optimization and Strategic Growth
- Optimize existing revenue streams in the post-paid and enterprise sectors to maximize profitability.
- Identify and evaluate potential new channels and opportunities for incremental revenue generation through innovative value-added products and services.
- Develop and execute comprehensive strategies for new product introductions, ensuring alignment with business goals and market demands.
- Collaborate with marketing, sales, operations, and technology teams to design and roll out product extensions and upgrades.
Market Analysis and Competitive Positioning
- Continuously analyze market trends, competitor activities, and consumer behaviors to identify gaps and opportunities in the media and content post-paid market.
- Develop actionable insights to penetrate new markets while defending the company’s existing market share and maintaining brand dominance.
- Ensure that Dialog Television maintains its leading position with a 70% market share through innovative product and marketing strategies.
Customer Churn Management and Loyalty Enhancement
- Design and implement effective churn reduction programs targeting both pre-churn deterrence and win-back strategies to meet net addition targets.
- Utilize advanced tools including churn prediction models, customer research data, and segmentation analytics to identify churn causes and optimize retention efforts.
- Develop loyalty programs and customer engagement initiatives to increase customer lifetime value and enhance network stickiness.
- Manage the entire customer lifecycle journey, ensuring seamless continuity and sustained engagement with the product offerings.
Product Performance and Lifecycle Management
- Monitor product performance metrics regularly and take proactive corrective actions to address underperformance.
- Ensure product continuity by innovating new extensions, features, and business models that adapt to evolving market conditions.
- Lead end-to-end product implementation, ensuring thorough cross-functional coordination and stakeholder alignment.
- Assess customer feedback, resolve issues efficiently, and enhance customer satisfaction through tailored solutions and improved service delivery.
Cross-Functional Leadership and Collaboration
- Act as the central liaison between technical, marketing, finance, and sales teams to ensure smooth product launches and sustained campaign execution.
- Drive alignment on product strategy, market approach, and customer experience initiatives across departments.
- Provide leadership in strategic planning sessions and contribute to long-term business development plans.
Qualifications and Experience
- Bachelor’s degree in Physical Sciences, Management, Business Administration, or a related field is required.
- A minimum of 10 to 12 years of progressive experience in product management, business strategy, or related roles, ideally within telecommunications, media, or content industries.
- Solid foundational knowledge in Economics, Accounting, and Business Management principles.
- Basic proficiency in Business Statistics and the ability to apply data analytics in decision-making processes.
- Proven track record of successfully managing post-paid or enterprise product portfolios and delivering measurable revenue growth.
- Strong understanding of customer lifecycle management, loyalty frameworks, and churn mitigation strategies.
- Experience working with predictive analytics, market research tools, and customer segmentation models is highly desirable.
- Excellent communication, presentation, and stakeholder management skills.
- Demonstrated ability to work collaboratively across multifunctional teams and influence decision-making at senior levels.
Skills and Competencies
- Strategic thinking with strong analytical and problem-solving capabilities.
- Proficiency in data interpretation and performance metric analysis to guide business decisions.
- Customer-centric mindset with a passion for improving customer experience and satisfaction.
- Ability to manage multiple priorities in a fast-paced environment while meeting tight deadlines.
- Strong organizational and project management skills.
- Familiarity with digital media, content delivery platforms, and enterprise telecommunications products.
What We Offer
- Opportunity to work in a dynamic, fast-growing media and telecommunications environment.
- Exposure to cutting-edge technology and innovative product development processes.
- A collaborative culture that values strategic input, creativity, and customer obsession.
- Competitive remuneration package aligned with experience and performance.
- Professional development opportunities to advance your career within a market-leading organization.
Why Join Us?
This position offers a unique opportunity to influence the media and content landscape in a competitive telecom sector. The Product Manager will play a critical role in sustaining and expanding a leading market share while shaping the future of post-paid and enterprise business offerings. If you are an experienced professional with a strategic mindset and a passion for product innovation and revenue growth, this role will challenge and reward you.
Application Process
Interested candidates who meet the above criteria are invited to submit their resumes and a cover letter outlining their qualifications and motivation for applying. Only shortlisted applicants will be contacted for the next stage of the recruitment process.
Take the next step in your career by joining a team committed to excellence, innovation, and customer satisfaction in the evolving telecommunications media industry. Apply today and contribute to shaping the future of post-paid and enterprise media services.
more related jobs
Project Support Executive Colombo
Product Manager – Post Paid & Enterprise Solutions, Media & Content, Colombo
